Best BFCM Ever - The Strategy Sessions

The Strategy Sessions

Episode 1

Acquisition Blueprint: How to See Explosive List Growth Before, During and After BFCM

Taught by Bryan Dickey, List Growth Strategist

Supercharge your subscriber list faster than you can say "add to cart” with our expert-level class led by our very own Professor Popup. In this course we’ll cover how to set a list growth goal, advanced ways to optimize your popup and how to glean incremental subscribers from your other owned channels.

The how-to Grow your list guide

List Growth with Bryan Dickey

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Episode 2

Precision Playbook: Crafting Smarter Automations and Razor-Sharp Segments

Taught by Paul Shefelton, Senior Customer Success Manager

If you've never taken a deep dive into your existing automations and segments before a BFCM ever before, now’s the time to do it. This course covers  a list of automations that 10-figure brands run—some of which you’ve probably never thought of. We’ll also cover an advanced technique in segmentation tiers to find your most engaged audience ever.

The how-to Demo AI Infinity Testing

Automations & Segments with Paul Shefelton

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Episode 3

Enter the Chat: How Conversational Unlocks Incremental Revenue

Taught by Simone Marisseau, Senior Customer Success Manager

Brands who are seeing the biggest growth in clicks and replies and revenue month over month are leaning into conversational messaging. If you're unconvinced that SMS and conversational aren’t a strategy for BFCM, you’ll learn how it’s actually the secret to zero-party data, deeper segmentation and more meaningful connections with customers.

The how-to Conversational tips from SMS Sales

Conversational SMS with Simone Marisseau

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Episode 4

How to Keep Momentum in a Post BFCM World

Taught by Travis Yee, Senior Customer Success Manager

If you keep sending strong in December, our data shows that you can meet or even exceed your November revenue. Learn about the best ways to retarget subscribers that have yet to buy and re-engage them with compelling campaigns and targeted segments.

The how-to December campaign ideas

Life After BFCM with Travis Yee

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